Strategic Partners

Pioneer Foods

Vital Products Plc and Pioneer foods have established a long term partnership which entails supply product, co-promoting with their brands; such as Butterfield Bread and supplying their Chicken republic outlets.

Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 60 countries across the globe. The growing international business represents 21% of operating profit.

Yum Foods

Vital Products Plc and YUM foods have established a long term partnership which entails supply product, co-promoting with their brands; such as KFC and Pizza Hut Nigeria.

Yum Foods is a multinational oganisation that aims to build the world’s most loved, trusted and fastest growing restaurant brands. They are KFC, Pizza Hut and Taco Bell into iconic, distinctive and relevant global brands.

MDS

Vital Products Plc rents MDS LOGISTICS warehouses around Nigeria.

MDS Logistics Ltd (formerly known as Manufacturers’ Delivery Services – MDS) was established in 1965 to provide warehousing services to GBO which at the time was the merchandising division of UAC of Nigeria PLC (UACN).

MDS Logistics Ltd (formerly known as Manufacturers’ Delivery Services – MDS) was established in 1965 to provide warehousing services to GBO which at the time was the merchandising division of UAC of Nigeria PLC (UACN).

MDS Logistics nurture clients’ businesses by learning and understanding their needs, hence partnering with them to achieve their goals.

We link manufacturers with numerous customers in over 400 cities and villages connected by our network of over 51 distribution centres and over 200 vehicles across Nigeria.

Uber

Vital Products Plc also operates a corporate Uber structure for their staff.

Uber Technologies Inc. is a transportation network company (TNC) headquartered in San Francisco, California. Uber offers services including peer-to-peer ridesharing, ride service hailing, food delivery, and a bicycle-sharing system. The company has operations in 785 metropolitan areas worldwide.[2] Its platforms can be accessed via its websites and mobile apps.

Wave Academies

Vital Products uses the services at Wave Academies to; train, hire, motivate and develop our people at all levels. Wave Academies is very involved in Vital Product’s training programmes.

WAVE Academies is a new and efficient way to prepare and provide unemployed youths with stable jobs that leverage their innate strengths in an environment where they have previously been shortchanged.

A home-grown scalable and replicable model for social impact in the region centered on developing people at a systemic level.

An Africa where young people can aspire to achieve their potential and in so doing enhance the development of the African continent.

Ascentech

Vital Products Plc has established a relationship with Ascentech services to recruit and develop people for the company, at all levels.

Ascentech Services LTD is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business through our core offerings:

– Recruitment and Selection

– Outsourcing

– Training and Development

To accomplish these we leverage on creating and managing change in organizations by improving efficiency through our proven and dynamic HR solutions.

HORECA

Vital Products Plc has established a vast number of partners in the industries of: Hotels, Restaurants & Catering (HORECA) companies.

Vital Products Plc experience in the HORECA market mainly comprises research into the quality of customer’s service and satisfaction studies. As part of our assignments, we have measured the size and value of the market, present competitors and their activities, as well as distribution channels.

In order to meet and satisfy our customers’ requirements, we are able to distribute our products to the following hotels, restaurants, catering services, supermarkets etc.

In Store Promotions

Our merchandisers & promoters in key stores are involved in our in-store promotions. These consist of wet sampling and children’s activities.

Co Promotions

Vital Products Plc focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. We encourage like FMCG brands and all other companies to co-promote their products with us. This aids brands leverage of our deep rooted distribution channels around Nigeria and achieve the awareness in remote areas of the country. Three examples of co-promotions we have completed are: Diva, Mr. Ekpa, Happy Biscuit.

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