Distribution

Vital Products Plc has great strengths in their distribution networks. Over the last two decades they have been building out a strong branch outstation and sales units across Nigeria. Distribution points consist of key customers, retailers and distributors, Sales branch units consists of sales team on ground and distribution units are owned/rented units from where products are distributed to local towns, customers and districts.

The whole range of products are distributed through these mediums which is how are products are so well known far and wide.

We own our own fleet of vehicles that conduct our primary & secondary sales.

Distribution Coverage

• Vital Products operates a business to business (B2B) sales model as products are distributed to the market via 3 major routes which include selling directly to dealers/distributors, supermarkets, hotels and restaurants.
• The Company’s distribution network is well spread across Nigeria with concentration in Northern and urban areas. Distribution to customers is initiated and supervised from the Company’s head office in Lagos. Marketing, distribution and sales units and the warehouse in Kano are run independently.
• The Company’s sale and marketing activities are managed at the head office in Lagos and at different regional sales offices. There are specific teams allocated to deal with each key distributor across the Company’s product portfolio.
• The company uses MDS Logistics distribution unit points across the country.