About Us
Company Profile
Vital was born out of the passion and determination of the pioneering founders and investors to be a part of Nigeria’s growth story, Africa’s largest and most populous economy
Vital Products was incorporated under the laws of the Federal Republic of Nigeria in 1999. Vital Products set out to be the leaders in FMCG manufacturing, sales and distribution of excellent food and beverage products in Nigeria.
The company became operational in 1999 with the backup of an extensive business experience that spans over two decades.
The Company commenced operations as a manufacturer and distributor of fruit drinks and non-alcoholic beverages, the company subsequently pioneered the processing and packaging of tomato paste and a range of food condiments in 2006.
The company has launched over 45 SKUs across 3 sectors in; packaged food, seasoning & beverages. They are a established household brand that is trusted by a loyal consumer base & has years of quality and market share behind it.
Vital Products Plc was wholly family owned (Vital Asset Management) from 1999 – 2012. In 2012 a consortium of investors; RMB Corvest bought 25% of Vital and subsequently a further 15% of the company. The company is now 40% owned by RMB Corvest, 51% Vital Asset Management & 9% other shareholders.
ISO 9001:2000
The company in fulfillment of its mission of pursuit of excellence was certified by Standards Organisation of Nigeria (S.O.N) as having fulfilled the requirement for the award of the prestigious ISO 9001:2000; 2015 quality management system certificate.
Shareholding Structure
Our Mission
To develop the best range of FMCG products consumed by the domestic Nigerian market. To offer the best product & competitive prices, whilst developing life long relationships with customers. To adapt & innovate new products for the markets. And to have total control over our supply chain, distribution & processes.
“Treat this not as your job, but as your home”
Malvika Kapoor
CEO Vital Products Plc
Our Vision
To be the best FMCG multi- product manufacturers & distributors in Nigeria.
Our Leadership
Our leadership stems from the founder, the daughter and the team. We have a great legacy of longevity in our company. Our people are committed and have been with the company averaging over 10 years, regardless of post or department. Our leadership promotes that we work with a full heart of honesty and hard work, we will reap the benefits together and we will make sure that we achieve our vision.
At Vital we have a distinct purpose, to provide; the highest quality consumer packaged foods, beverages and seasoning at the most cost effective prices and in the most sustainable manufacturing environment. Our operational expertise across our entire business model has helped our vision to grow our business across Nigeria and the neighbouring countries. We are increasingly trying to reduce our carbon footprint and increase our social impact – with 99% recyclable waste which is recycled locally and reused.
We are also strengthening our ties with rural consumers which we believe will be significant for our future growth plans.
Our Values & Principles
We have a corporate purpose that ensures the most effective, polite and of the highest standard of corporate behavior towards each individual that we work with.
Our values are how we define how we do business with our suppliers, customers, partners, consumers and our people. We respect the individuals, we work with integrity, responsibility and equality. We aim to expand into new markets, we recruit talent from all over the world, men and women in high positions. We face new challenges and will continue to face challenges, but we will keep our core values of integrity and respect in tact.
We strive to work with similar minded distributors, suppliers. Business partners and investors who have the same core values as we do, this helps us uphold the same standards we set out to achieve.
“Life is full of challenges, but we must rise to the occasion. With each new rising sun, we must remember our mission and vision and make it happen, whether baby steps or leaps, we must be ready and willing for the ride”
Malvika Kapoor
CEO Vital Products Plc
Human Rights
We are committed to ensuring that human rights are respected, upheld and developed across our operations. We respect all recognized human rights that are relevant to our operations. We are committed to safe and healthy working conditions, the right to freedom of association and collective bargaining.
Sustainable Sourcing
We believe backward integration and sustainable farming is the best way to promote our domestic economy and agriculture. We aim to source all raw materials locally.
Our Logo & Identity
Our identity expresses Vitals core values. The word ‘Vital’ means ‘absolutely necessary; essential; full of life’ this is the exact value system that Vital Products Plc’s products and services are built on.
“We are committed to building a profitable, financially stable and expanding business in the food industry.
Our business strategy is to target developing sectors of the market where a demand for innovation and excellence offers opportunities for profitable growth and where we can be a leading brand and manufacturer with our own distribution strengths”
Tarunya Tripathy, Head of Operations
(Joined Vital in 2009 – until present day)
“We want to provide secure employment opportunities for training and advancement and an open, interesting and enjoyable environment for our people to work in”
Tarunya Tripathy, Head of Operations
(Joined Vital in 2009 – until present day)
Our Mission for: Shareholders, Suppliers, Customers & the Community
FOR THE COMMUNITY
We want to generate more local employment. We want to be good neighbours and demonstrate care in our use of natural resources and domestic products. We want to develop the domestic infrastructure in Nigeria and promote local development.
FOR OUR SHARE HOLDERS
As an independent company, we must generate our own fund for growth and achieve a realistic return on our Shareholders’ investments.
FOR OUR SUPPLIERS
We want to partner with ethical and efficient suppliers and ensure they understand our needs, care for the environment and their local cultures and provide only the best quality produce.
FOR OUR CUSTOMERS
We must understand their needs and be 100% committed to supplying products and services to meet these needs, in line with our Quality policy.