Our CSR
Corporate Social Responsibility
Nigeria’s Children’s Breakfast Club is Vital Product’s independent Corporate Social Responsibility initiative.
Nigeria’s Children’s Breakfast Club
  • Nigeria’s Children’s Breakfast Club is Vital Product’s independent Corporate Social Responsibility initiative. It was founded by Malvika Kapoor from Lagos, Nigeria. The $3 initiative focuses on feeding 4 low income children’s schools every school morning.
  • Nigeria’s Children’s’ Breakfast Club is in Association with AFED – Association for Formidable Education Development & Alausa Secretariat Ministry of Education. The Ministry of Health has approved the project & the pilot project was launched in June 2016 and 200 children received milk for the first time.
  • The programme raises funds from donors via under the line marketing events, friends and family and the founders private money. Vital Products Plc. cover all over heads, logistics costs and any devaluation increments in price, keeping the initiative consistent at $3 a month.
  • The project hopes to expand to more children but with caution, the trails of the third world prevent rapid growth of the project and the founders aim to do it ‘right’ instead of big. All donors are welcome any day to donate milk themselves, Monday – Friday. VITAL PRODUCTS PLC & BRIDGE ACADEMIES INTERNATIONAL
  • Bridge International Academies is the world’s largest education innovation company serving the 700 million families who live on less than $2 USD per day. We strive to provide the highest quality education product to the more than 100,000 students who attend Bridge’s more than 400 nursery and primary schools across emerging markets in Africa.
BRIDGE'S AUDIT REPORT FOR VITAL PRODUCTS 12-05-18 Download
Children of Nigeria Breakfast Club Download
NCBC_ Bridge International Academies Press Release Download
About Bridge & Vital Partnership
  • As part of our Corporate Social Responsibility, Vital Products Plc has dedicated all their Nigeria’s Children’s’ Breakfast Club milk produce, resources & time to Bridge Academies International in Lagos. At Bridge International Academies, their mission is to provide every child with the chance to have a high-quality primary education regardless of their family’s income – in a nutshell, “Knowledge for all.”
  • Vital Products Plc & Bridge Academies International established a partnership around the Breakfast Club in 2017. 200 children under the age of 7 are fed free vivo milk every morning. The school is in Ikorodu & provides information on the success of the milk regarding: Social & Academic Improvements & Benefits, Attendance & Alertness, Calmness & Motivation. The partnerships consistently looks at ways to better the experience of the children & have a very fruitful, transparent & symbiotic relationship. www.bridgeacademiesinternational.com
  • Our partnership will make the Ikorodu school branch of Bridge Academies Vital Product’s very own partnership school. Over the last few months we have been very impressed with the work & achievements of Bridge Academies and salute their resilience in breaking the moulds in education quality in Nigeria. Bridge is headquartered in San Francisco in the heart of Silicon Valley and is able to monitor & promote education quality through their progressive & transparent technology. At Vital Products Plc we are always striving to be involved with education & the children of the next generation, we are most keen on transparency of our efforts and found Bridge Academies to be the most transparent and honest in this.
  • The key to Bridge International Academies’ success lies in our vertically-integrated system. Through it, we have re-engineered the entire lifecycle of basic education, leveraging data, technology, and scale.
  • Mr Jay Kimmel , founder of Bridge & Malvika Kapoor met in London at a conference where they realized they had the same dreams for the bottom billion on Nigeria and immediately set up the partnership. (follow us on Instagram on @nigeriaschildren)
  • Nigeria’s Children’s’ Breakfast Club
  • In 2014 Vital Products Plc founded an in house non –profit body called “Nigeria’s Childrens Breakfast Club” we raised significant funding & donated from our head office as well towards manufacturing, delivery & we cover all over heads. The funding is used purely for the children in need. The non-profit focuses on feeding children milk when they begin school in the morning, most of the children are currently starving when they come to school and find it hard to concentrate, achieve grades, progress in society, be punctual & control their emotions. In a case studied in the UK by Kids Company, it showed that children are more productive, academic, achieving, happy & calm once they have had something to eat. Thus, was born the breakfast club. Today we are feeding 210 children a day at Bridge Academies & hope to increase this number over the next few months. (follow us on Instagram on @nigeriaschildren)
Breakfast Club Pledge
We Pledge:
  • To distribute free Milk 200 ml to Nigerian children in Government schools.
  • To align in a partnership with the Nigerian Government for an initial subsidy & their expertise
  • To develop relationship & partnerships with private/ corporate companies/ individuals, International & National institutions to be part of the foundation
  • To raise finances across all partnerships and helping the project grow
  • To provide illustrative & academic feedback to all investors/ donors and individuals.
  • To ensure 100% productivity of all funding
  • To provide transparency & reporting of functionality of the project
  • There will be no overheads
  • To give all donors access to reports & the schools they sponsor
  • To eliminate all corruption within the supply chain & ensure delivery & consumption
  • To encourage change & progression in Nigerian society & develop a more nourished next generation
  • To continue hosting fundraisers
  • To grow this charity to provide a wholesome meal.
All our stakeholders can benefit from:
  • Transparency & visibility of project operation, delivery & consumption. Each dollar has social returns.
  • Growing YOUR Corporate Social Responsibility strategies & directly benefiting local children with the Breakfast Club Product Range.
Other Sponsorships:
St. Georges Boy’s & Girls
Orile Iganmu Nursery & Primary School
Little Sisters of the Poor – Home for the elderly
A sip for a sip
  • Vital Products Plc have established the ‘Sip for A Sip’ initiative. The company has donated their Premium water brand to the Breakfast Club initiative & all proceeds from the sale of their premium water range is contributed towards the Breakfast club funs.
  • With every purchase of Vital Premium water one drink of milk is added to the Breakfast Club fund. This helps grow the fund & provide more nourishment for the children.
Vital Stationary range
  • Vital Products Plc have developed an initiative with the sale of stationery ranges. All proceeds collected from the sale of any stationery is 100% dedicated to the Breakfast Club Initiative. The purpose of the initiative was that students will buy the stationery & this is a way they can help the next generation grow & prosper.
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